FUTMas is a yearly event created by EA Sports to celebrate the Holiday season. During the FUTMas there is at least a new Happy Hour, a free pack or a new tournament every day.
This promotion for FUT is available from mid December until the first Monday of January and Daily Gifts are assigned every day in this period of time.
FUTMAS offers includes 24 hour pack offers (all day Happy Hours), lightning rounds (limited amount of packs to be sold; the first to come is the first to be served), new online and offline featured tournaments with better rewards, increased chances of pulling specific players cards and free packs to everyone with untradeable cards.
The FUTMas has a significant impact on the FUT market, especially on days when the best packs are released (December 26th, January 1st and January 2nd). On these days lots of packs are sold and many new gamers start playing the game. There are more cards on the market and the prices are lower.