FUT United is an event that Electronic Arts organises for FIFA Ultimate Team players twice every year: the first edition takes place in November and the second one in February. This promotion is known by five main offers: the chance to winning VIP tickets for important football matches from Premier League or La Liga; a million coins draw; Jumbo Premium Gold Pack giveways; new featured tournaments; and special Happy Hours.

In order to be eligible to these prizes, the community have to play and win any FIFA Ultimate Team match (which includes the mode’s introductory match, Seasons, Tournaments, Challenges, both online and offline) except FUT Draft during the Promotion Period.

Usually, FUT United is also associated with the release of Daily Gifts. During this event most of the prices go down slightly, especially during the best Happy Hours and gifts. However, a crash like happens with Black Friday, FUTMas or TOTY are totally out of question.