There are so many FIFA 17 promotions, events and offers that you probably don’t know them all. The structure of these FUT events stay very similar each year, with varying offers year on year. We are here to guide you, explaining every single FUT promotion and making a comparison between them all.
FIFA 17 Promotions, Events and Offers Comparison
Which one is the best FIFA 17 Promotion?
The best way to introduce you to the FIFA 17 promotions is to show you the following table, where you can see what is included in each event. These offers comparison are based in last year FIFA 16 promotions and new details we had access.
|FUT Pack Offers||✔️||❌||✔️||✔️||✔️||❌||✔️||✔️||✔️||✔️||✔️||❌|
|Free FUT Packs||❌||❌||❌||>1k||❌||70k||95k||❌||❌||162.5k||❌||❌|
⚽ FUT United
💵 Black Friday
🎁 17 Days of FIFA
🐓 Lunar New Year
🎂 FUT Birthday
👥 Community Week
🇺🇸 4th July
FIFA 17 Promotions Calendar
Which event is coming next?
Here is the estimated FIFA 17 promotions calendar:
21 October (Friday) to 1 November 2016 (Tuesday) – Halloween
1 November 2016 (Tuesday) to 30 November 2016 (Wednesday) – Movember
24 November 2016 (Thursday) – Thanksgiving
25 November (Friday) to 27 November 2016 (Sunday) – Black Friday
28 November (Monday) – Cyber Monday
9 December 2016 (Friday) to 25 December 2016 (Sunday) – 17 Days of FIFA
16 December 2016 (Friday) to 2 January 2017 (Monday) – FUTmas
27 January (Friday) to 30 January 2017 (Monday) – Lunar New Year
Unknown – FUT United (second edition)
16 March (Thursday) to 20 March 2017 (Monday) – St Patricks Day
31 March (Friday) to 08 April 2017 (Saturday) – FUT Birthday
28 April (Friday) to 5 May 2017 (Friday) – Community Week
4 July (Tuesday) to 7 July 2017 (Friday) – 4 th July
All the FIFA 17 Promotions
Overview from each FIFA 17 Promotion
FIFA 17 Halloween
21 October (Friday) to 1 November 2016 (Tuesday)
FIFA 17 Halloween is the first themed promotion of the season. It offers multiple pack offers on the FUT store, themed cards and new squad building challenges.
This promotion is not one of the most popular but it is still important because it is the first one.
FIFA 17 Movember
1 November 2016 (Tuesday) to 30 November 2016 (Wednesday)
EA Sports partnered with Movember to raise awareness for men’s health. This year, this promotion includes brand new special edition Movember items for a selection of popular players. During the Movember promotion, themed Squad Building Challenges will reward the winners with an exclusive kit.
FIFA 17 FUT United
First Edition – Unknown
FUT United is a promotion that Electronic Arts usually runs for FIFA Ultimate Team players twice a year: the first edition takes place in November and the second one in February. This promotion is known by five main offers: the chance to winning VIP tickets for important football matches from Premier League or La Liga; a million FIFA 17 coins draw; Jumbo Premium Gold Pack giveways; new featured tournament; and special Happy Hours.
In order to be eligible to these prizes, the community have to play and win any FIFA Ultimate Team match (which includes the mode’s introductory match, Seasons, Tournaments, Challenges, both online and offline) except FUT Draft during the Promotion Period. Usually, FUT United is also associated with the release of Daily Gifts. This is one of the favourites community FIFA 17 promotions.
FIFA 17 Thanksgiving
24 November 2016 (Thursday)
In previous years, EA Sports FIFA have issued promotional packs to celebrate the Thanksgiving. No new tournaments or Daily Gifts were assigned to it. This promotion is a kind of warm-up to the Black Friday and Cyber Monday events, two of the most important FIFA 17 promotions.
FIFA 17 FUT Black Friday
25 November (Friday) to 27 November 2016 (Sunday)
FIFA Black Friday, which takes place in December on the day following Thanksgiving in the United States, is the day regarded as the beginning of the Christmas shopping season. In this day, the prices are lower making it the one with more sales in the year. As usual, Electronic Arts do not miss this chance to boost their sales and releases a variety of offers.
During FIFA 17 Black Friday, Electronic Arts releases something new every hour for 24 hours. These offers include multiple happy hours and lightning rounds in the FUT store, increased chances to pull specific cards and new featured single player and online FIFA tournaments. But the offers doesn’t stop here. FIFA 17 Black Friday will run for three days and will end just at Cyber Monday is starting.
FIFA 17 FUT Cyber Monday
28 November (Monday)
FIFA Cyber Monday takes place every year in December, on the Monday after the Black Friday, and it is one of the biggest online shopping days of the year. Just like it happens with the FIFA Black Friday, Electronic Arts do not miss this chance to boost their sales and releases in this day a variety of offers and promotions for the FIFA Ultimate Team community. In fact, the FIFA Cyber Monday is a less popular extension of the Black Friday.
In this day, there is a new offer every hour. This includes promotional packs with the inclusion of lightning rounds available in limited quantities (first come, first served), increased chances of pulling specific players from packs and many new single player featured FUT tournaments. Cyber Monday is very similar to the Black Friday offers and lightning rounds, but has typically been over one day.
As a result of a huge number of pack openings, the cards prices in the transfer market are very low in this day but not as low as in the Black Friday.
17 Days of FIFA
9 December 2016 (Friday) to 25 December 2016 (Sunday)
Days of FIFA is a yearly event created by Electronic Arts to celebrate the holiday season. In FIFA 17, it is called ‘17 Days of FIFA‘. Unlike what most people think, it has nothing to do with FUTmas, a completely different promotion that also takes place in December alongside with 17 Days of FIFA.
17 Days of FIFA is announced as the biggest FIFA 17 social giveaway and that’s what exactly it is: during the promotion, Electronic Arts offers special daily gifts to their social network followers. Who follows the Facebook, Twitter or Instagram EASPORTSFIFA social channels and replies to their specific posts, get eligible to win FIFA copies, signed jerseys of popular players or clubs, signed boots, FUT in-game items, free Ultimate Team packs and more FIFA and football related merchandising.
FIFA 17 FUTmas
16 December 2016 (Friday) to 2 January 2017 (Monday)
FIFA 17 FUTmas is a festive promotion created every year by Electronic Arts to celebrate the Holiday season. During the event there is always something new to everyone.
FUTmas includes 24 hour pack offers (all day Happy Hours), lightning rounds every hours in specific days (limited amount of packs to be sold; the first to come is the first to be served), daily squad building challenges, free packs to everyone with untradeable cards and daily gifts to be redeemed in the Companion or Web App. Besides all these offers, new themed Squad Building Challenges reward the winners with themed packs.
This promotion, which runs alongside 17 Days of FIFA, is very important to the community because it is the last one before the TOTY release and because it includes really valuable offers.
FIFA 17 Lunar New Year
27 January (Friday) to 30 January 2017 (Monday)
The FIFA Lunar New Year promotion, otherwise known as FUT Chinese New Year, was first time released in FIFA 12 Ultimate Team to celebrate the Chinese New Year. It takes place every year in late January / early February and is typically a week long. Each year is related to an animal sign and 2017 is the year of the Rooster.
During the FIFA 17 Lunar New Year, one of the less known FUT events, EA rewards the FUT fans with many special offers like discounted coin packs, free packs, an exclusive pack and many exclusive squad building challenges.
FIFA 17 St Patricks Day
16 March (Thursday) to 20 March 2017 (Monday)
St Patricks Day is a cultural and religious celebration held on 17 March, the traditional death date of Saint Patrick, the foremost patron saint of Ireland. Electronic Arts joined in FIFA 13 to the Irish celebration that takes place every year, releasing the most awaited tournament of the year. This special FUT tournament is usually the one with the greatest win rewards.
Since FIFA 15, EA is also releasing special Irish themed FUT promotional packs and assigning green cards to a selection of twenty three Irish players. The only difference between these cards and the original ones is the colour. During five days, the player’s cards pulled from packs are released on green instead of their normal colours. A variety of Irish themed pack offers will also be released during this promotion.
FIFA 17 FUT Birthday
31 March (Friday) to 08 April 2017 Saturday)
FIFA Ultimate Team was first introduced in FIFA 09 on March 19th 2009. Since then, it has been the most successful and profitable game mode in EA Sports FIFA’s history. To celebrate it’s anniversary and the birth date of the game mode, EA release the FUT Birthday event. FUT Birthday Anniversary Celebration was first introduced by Electronic Arts in FIFA 14 and since then, it has been one of the best FIFA promotions. This event is released every year in late March and lasts for about a week. During FUT Birthday week, great offers are shared with the FIFA fans.
During the FUT 8th anniversary, Electronic Arts gives away daily free packs for all FUT players, includes player’s international positions into packs, releases a very special tournament and make available a new happy hour every 8 hours.
FIFA 17 Community Week
28 April (Friday) to 5 May 2017 (Friday)
The FIFA Community Week was first introduced by Electronic Arts in FIFA 15. In that time, it was known as ‘FIFA Community Weekend’ but a year later it was extended for a whole week. This yearly promotion takes place in April or May and was created to celebrate the growing FIFA community. It is also a good event to renew interest within the FUT community at a typically quiet time, especially in the years without World Cup or Euro Championship.
During this week, fans can expect exciting offers every day. One of these offers is a free FUT Draft Token Pack which gives to players the chance to play FUT Draft without having to pay. The community is also rewarded with daily happy hours which includes the popular 100k Rare Players Pack. New daily tournaments, online and single player mode, which also features increasing prize rewards for every tournament victory, are usually one of the offers available in this week. Free packs and Ultimate Team IF players cards giveaways are eventually other offers that can be released during the FIFA Community Week.
FIFA 17 4th of July
4 July (Tuesday) – 7 July 2017 (Friday)
The 4th of July is a brand new promotion in FIFA franchise, created to celebrate the US Independence Day.
It is confirmed that it will include themed cards, probably of North-American players, but we don’t have any more detail about it.